Who we are

Who we are and what we do today

We are online retailers of the best design brands , a point of reference in Italy and Europe to furnish your home, garden or business space. We do our best to ensure that you can purchase on our site in a simple and intuitive way the chairs , tables , furniture and furnishing accessories you need.

Where we started

It was the year 2000 and our ecommerce paved the way in a panorama that was little known in Italy at the time, offering people the possibility of furnishing their home, restaurant or bar by making purchases online. We started by strongly believing in a project: to show and sell online the chairs and tables of the thriving Industrial District of the province of Udine. Since then, much has changed, but it is precisely thanks to this long experience that today we are able to offer you quality products and services that you can trust.

The stages of our journey

2024

We present ourselves online with a major restyling of our site and lots of new content: the mydesignmagazine, in-depth guides, inspirations and trends to choose how to furnish your home or professional activity and an increasingly intuitive shopping experience.

2020

In a year we serve 20,000+ people and ship 50,000+ furniture items for a new generation of online customers. To keep up with your needs and make it easier to shop from home, we offer new services , such as online furniture consultancy with our interior designers and a wider range of logistics and payment services for individuals and companies.

2018

We acquire the multibrand store The Vattolo Apartment in the historic center of Udine. Our experience in the web world and the traditional in-store experience come together and complement each other, positioning ourselves as a point of reference in the city for exclusive products and original furnishing accessories.

2015

The historic collaborations with important brands of Italian design are consolidated, but above all new ones are starting. First of all the one with Kartell, with the opening of the Flagship Store in Udine, but also with Slide, Bontempi and Normann Copenhagen, which marks the introduction of the unmistakable Nordic style on our ecommerce.

2014

We are inaugurating new offices, with a showroom and a larger space dedicated to the warehouse, to offer you an ever-increasing number of services and items ready for delivery.

2011

Google Best Practices Award: our ecommerce wins as a point of reference in the online furniture sale for the simplicity of purchasing.

2010

Google Best Practices Award: our ecommerce wins as a point of reference in the online furniture sale for the simplicity of purchasing. Customer service in English, French and German, a website in four languages ​​and agreements with international couriers allow us to satisfy the requests of new customers in Europe, particularly in France and Germany.
Year after year the categories and the range of furniture are expanding. In addition to local products, we want to offer an increasingly wider choice of design items by becoming authorized dealers of brands such as Pedrali, Emu, Midj and Scab.

2000

The founders of Sediarreda create an e-commerce site, an innovative solution to allow private customers and companies to learn about chairs and tables produced locally in Friuli Venezia Giulia and to easily purchase them for their home or professional activity. This is how our story began, and since then we continue to offer you high-quality furnishings and the possibility of customizing your online purchases according to your needs.

If you need to furnish your professional activity, here is a space dedicated to you.

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